TURNS ANY SCREEN INTO A SMART DIGITAL SIGNAGE SYSTEM

Publiled is a cloud based Digital Signage solution designed for media content management. It is compatible with most types of Android devices and all screens with HDMI input.

Download the APP and turn your TV into a digital advertising sign

what is Digital Signage ?

Digital signage is a technology based on the use of tv screens, computer monitors, videowalls or any kind of digital displays to present multimedia content or any kind of dynamic information in public or private environments for commercial or informative purposes. It can be used in a wide range of applications, from advertising and marketing to information management and others

If you want to know what digital signage is or want to learn more about investing in digital advertising, here you will find all the information you need to get started. In this guide you will find advantages, uses, functions, examples and even tips to succeed with digital signage.

Digital signage is the technology that controls signs billboards and dynamic advertising platforms through multiple kinds of digital devices like televisions, LCD screens, monitors, video walls, LED displays and more. Usually, it is not dependent on the specific hardware used to display media contents or information

With digital signage we are able to project and transmit various types of information and dynamic digital content, overcoming the limitations of traditional printed media. Its main use is for marketing and dynamic advertising although there are many different applications that use this technology.

TYPES OF DIGITAL SIGNAGE BY LOCATION

We can categorize digital signage by location into two main groups: indoor and outdoor.

Outdoor Digital signage

Outdoor digital signage is used with screens that are located in busy public places. These are digital posters found at bus stops, large displays over building façades, billboards and lasrge displays over poles on roads and avenues, giant signs outside shopping malls, airports, etc.

The cost in this cases is usually higher, due to the greater resistance required for outdoor use and size of the screens. However, it provides incredible results by largely increasing the visibility and awareness of their contents.

Indoor Digital signage

Indoor digital signage is done with screens that are inside the point of sale, and for that reason it is considered a very effective means of communication. These are usually installed both in store windows or inside the store itself over walls, columns or any surface that may be used for advertising.

This kind of signage tends to be the most popular since the investment amount is lower and thus accessible to small businesses or entrepreneurs. In addition, being directly placed at the point of sale, it has an audience with a higher purchase probability increasing its conversion rate.

what is digital signage used for?

Digital signage has lots of functions and use cases. The first thing you think of is digital advertising; but, the truth is that its use has been extended far beyond it. As of now, digital signage is a means of providing information where it is needed with the capability to improve all kinds of interactions and experiences.

Brand visibility and corporate image

Digital signage can be used to give visibility to your brand, personalize spaces, advertise products and attract the public to an environment dominated by the image of your product or brand.

Information of general interest

More and more local councils, municipalities and public institutions use digital signage in an informative way, offering the latest news, cultural agenda, weather forecast and other information.

Customer service in waiting rooms

Many offices dedicated to public service use digital signage to manage appointments, addressing and even for entertainment, making the wait more enjoyable.

Advertising and VIDEOMARKETING

The dissemination of offers and the presentation of products at points of sale and events continues to be the most common use for digital signage screens in stores, shopping malls and department stores.

Turn your Smart TV into an information and advertising panel for your business.

Download the APP and turn your TV into a digital advertising sign

WHAT DO I NEED TO USE PUBLILED DIGITAL SIGNAGE?

At this point, you are probably wondering how you can start investing in this advertising model, how to incorporate it into your projects, and what you should have in mind before installing it. Here are the 3 basic elements necessary to get started:

a SCREEN

Any kind of screen is valid. From an old monitor to the newest and fanciest TV. The better its quality the higher impact it will have among the public.

a content PLAYER

If your display has an Android based OS (Google TV or Android TV) you may be able to use it as a player. Otherwise you may need to buy our mediaplayer or an Android mediaplayer device of your choice.

our sOFTWARE

After subscribing to our service you will be able to download our APP at Google playstore, or directly from this website.

Digital signage cloud. Dynamic advertising in your business

Publiled.TV offers a digital signage cloud system with remote web control panel in the cloud for advertising players and digital signage. Its operation is based on the installation of a digital advertising content player The Publiled player is compatible with any display with HDMI ports.

How does digital signage on Android work?

Simply purchase our software and you will receive our APK and access to the cloud-based screen control web panel. Then you only need to link your screen with a simple code. From then on you will be able to control the content displayed on the screen remotely with a simple and easy to use user interface; suitable for users of any level.

What does Publiled.tv offer?

Publiled is a digital signage cloud CMS (content management system) that allows you to remotely control the playback of content on your advertising screens. Simply turn on your TV and the content player; start Publiled – Digital Signage and the screen will start displaying the programmed content from the web control panel in a few seconds. No matter how many screens you have to control, no matter where they are installed. Publiled offers a centralized control point to manage your content wherever you are.

reproductor de cartelería digital controlando una pantalla de tv con menu display

What’s included?

Dashboard

The dashboard is the first screen that appears in your control panel. It gives you an overview of the status of your user account and your displays. You will be able to see the connection status of each screen, the available storage space in the cloud, and the active content programs.

Display control

Here you can view and control all your digital signage players. In addition to the information of each device you will be able to customize aspects such as playback schedules, screen orientation (horizontal or vertical) and the name and description of each screen.

Multimedia library

It is a cloud storage space where you can upload all the multimedia content you want to display on your screens. You will be able to upload several video and photo files at the same time and save them in folders as you wish.

Playlists

Playlists are groups of files from the media library that allow you to set the specific order in which the content appears on the screen. They also allow some additional functions such as widget overlay. In this screen you can create and organize multiple playlists for all your players.

Scheduler

The scheduler is used to set the playback times for your playlists on each screen. The scheduler is displayed in the form of a calendar where you can set dates and times to display a specific playlist. Each display or digital signage player has its own independent calendar.

Widgets

Widgets are intelligent content that are updated in an automated way; for example, the weather forecast, the headlines of your favorite newspaper or a clock. From this screen you can create customizable widgets and then add them to your playlists.

Digital Signage Cloud for your displays

Use any TV or monitor as an advertising screen in your business. Inform your customers and dynamize stores and store windows with digital advertising content.

Publiled.TV is a digital signage cloud system designed for the cloud control of advertising screen content in stores and businesses. It is based on an APP for TVs and external players and a web control panel that will allow you to schedule and manage the appearance of your ads by date and time from anywhere.

Turn your Smart TV into an information and advertising panel for your business.

Download the APP and turn your TV into a digital advertising sign

WHAT ARE THE ADVANTAGES OF USING A CLOUD BASED DIGITAL SIGNAGE SOLUTION LIKE PUBLILED ?

There are several advantages of using our digital signage cloud solution. Let’s take a look at the main benefits here:

CAPTURES ATENTION

The main advantage of a digital signage display is that it captures the attention of consumers more easily than other kinds of media. The brightness and colorful dynamic content helps people turn and pay attention to what is being displayed. They naturally make our brains search for what is moving or what is shining so brightly. This ensures that our digital advertising is seen.

MORE MEMORABLE

Once we capture the attention of the public, we have a higher possibility to make people remember our commercial message. For example, the name of a brand, a specific price offer, or a distinctive feature of our product. According to studies, about 80% of passers-by remember the message or brand name if it is on a digital signage display system such as Publiled.

CUSTOMIZATION

A huge advantage of our android digital signage system is that we can customize our content down to the last detail. Not only do we have the ability to make dynamic and changing content, but we can also adapt it as many times as we want, at any time. Our Android digital signage system allows us to update the information of our digital signage display almost instantly.

HIGHER RELEVANCE

Digital signage displays can show digital content that adds value to the digital advertising itself, through digital signage. Showing weather forecasts, latest local and national news. This information helps the customer to be more attentive to what is published on the screens.

SOCIAL MEDIA INTEGRATION

Another great advantage is being able to integrate our content with social networks. These platforms are a powerful tool to create communities and reach new potential customers. By integrating them with our digital signage displays, users can interact with the digital screen and then follow the interaction through our social profiles.

BETTER EXPERIENCE

The information we show with digital signage at a point of sale can streamline the shopping experience. Things like turn management, order status, product menus, time schedules and more can help your customer by delivering specific information where it’s most needed. This can make customers feel more informed, save time and have an overall more pleasant experience.

FREE Digital signage software

There are a few free digital signage solutions on the market. Therefore, you have to consider how it is possible to offer a professional service without money. Here we explain how some of these business models are possible:

Digital signage free software based on hardware sales (players and TVs)

There are business models based on the sale of screens and medium or high cost players that usually include a “free” digital signage service with some limitations.

They are usually promotional subscriptions for a limited time. They usually expire one year after the purchase.
They are based on offering additional functionalities on a subscription basis.
They only work with specific hardware

Publiled is a multi-device app for all types of Android players and does not depend in any case on the sale of hardware to offer its services. Here at Publiled we believe that it is better to offer the best value for money software on the market without linking it to a specific hardware.

Free digital signage software based on the sale of user data

Some applications or software generate revenue from the sale of user data. Either from the player device or from the content control application.

This business model can be detrimental to maintaining user privacy.
Depending on the permissions required, you may incur data consumption costs not related to digital signage functions.
Contributes to data marketing to advertise content that has nothing to do with digital signage services.

Publiled does not trade with any customer data, nor does it have any interest in engaging in data marketing for invasive advertising spam. We believe that offering a quality service at a good price is better for both the customer and for us.

CONTENT MANAGEMENT SOFTWARE FOR DIGITAL SIGNAGE

The management software is where we can create, update, program, edit and manage the content we want to display on our digital signage screens. The right choice is essential to have a good control and management solution for our screens.

Publiled – Digital Signage is a software designed for small and medium companies, stores, franchises and businesses open to the public that need to communicate and publicize their products with audiovisual material.

It is therefore designed to facilitate its implementation by reducing costs at all levels, from the cost of the subscription and the cost of learning to the cost of the players.

There are many solutions on the market for different applications, so it is important to carefully analyze all the options offered. We recommend avoiding software that incorporates hundreds of options that complicate and hinder your learning. In addition, they are usually offered at high prices so it does not make sense to pay for options that you are not going to use.

How to succeed with digital signage?

We have already seen what it is and what you need to consider to start investing in digital signage for your projects. At this point, it is normal for many to wonder if they can really afford this technology and if they need it. “I don’t know if this is for my company, I don’t think I need it”.

SETTING OBJECTIVES

To begin with, we must be very clear about one thing: what do you want to achieve with digital signage? Maybe you want to make your brand known, generate more sales, position yourself as a leading company, inform users about your services and other information, help customers with purchases, etc.

Whatever your objective is, you should keep it in mind before creating content, as this will indicate which digital screen you need, which type will be best for you, which story you want to tell and even which design will help you stand out the most.

Without clear objectives, you will have a campaign with varied content that has no meaning or connection, in addition to being impossible to measure the impact and tangible results that are being obtained with digital signage.

CREATING IMPACTFUL CONTENT

We have mentioned it several times, but the content is the essential piece of all this. It’s what you show, the information, the story, the only thing users see, so you have to pay attention. Sometimes it happens that businesses invest money in large devices and cutting-edge digital signage technology, but place a static image that does not attract attention. It is a potential that is not taken advantage of and does not generate the impact it could create.

To be successful, you will have to think about what content you want to show, once you have defined your objectives. Our recommendation is that it should be dynamic, since movement is a factor that naturally attracts our brain’s attention. Compared to traditional static billboards, dynamic displays stand out and stand out easily. If you use digital signage and at the end you project only a static image… you wasted your investment.

What are the best contents in digital signage? The best types of content are those made by creative professionals, which make you stand out by innovating how you deliver the message; and those that add value, that help people’s lives, that streamline their processes or solve their problems. Of course, you will have to think very carefully about what type of content (see the types we have already mentioned above) benefits you most, and how you can adapt it to make it something innovative and valued.

FINDING THE RIGHT PLACEMENT

The next thing to think about is location. What are the areas of the store where people walk through the most? And in those areas, where is the most visible place you can find? Your digital display should be located in a place that is very accessible and visible to all users, this will ensure that everyone who enters can receive the impact of your content.

If the signs are outdoors, you will need to think about the best area of town where you can display your information. Of course, this depends on your budget. But, within your options, find the most trafficked spot in a part of town that suits your needs.

In addition, something to consider in outdoor advertising are the weather conditions. You should also foresee if your digital billboards receive direct sunlight, as this could diminish the quality or sharpness of your image if you don’t have the right screen.

CAPTURING ATENTION

We have already seen that the content will be the essential part, but now let’s talk about the ideal exposure time so that you can capture people’s attention. The exposure time should not be something random, and you should adapt it depending on the location you are going to take advantage of. If your screen is indoors, you will see that you can place a variety of content. If they are informative, make sure they do not exceed 30 seconds.

The advantage of indoor digital advertising is that you can extend the exposure time through interactive screens. There are interaction models that make the user get distracted or pause for a couple of minutes on the screen out of curiosity. You can use this to your advantage if you place creative content (to attract attention) and useful content (to retain the user).

If the screen will be located outdoors, then your content can’t be that long. Think about it. Passersby are always going everywhere fast and with their minds busy. You have a few seconds to grab attention, and a few extra seconds to deliver the message before the person moves on. The exposure should not exceed 15 seconds. In this case, we recommend that you include dynamic, creative, colorful content and if possible, even include sound. These elements will make people feel curious and they will stop a few seconds longer to see the message.

Examples of innovative digital signage

There are numerous examples of creative and innovative digital signage that show us the great potential of this technology. Some examples that we consider fun, attention-grabbing and capture the creative essence that any company can use to stand out from the competition.

digital signage con pantallas irregulares — Digital signage on uneven screens

digital signage en ferias y stands — Digital signage in trade fairs booths and stands

digital signage para escaparates exteriores — Digital signage in shops

digital signage en escaparate — Digital signage in shop windows

digital signage en centros comerciales y puntos de ventas — Indoor Digital signage in point of sale

digital signage con pantallas transparentes en escaparate — Digital signage with transparentes displays