turn any screen into a dooh advertising system with publiled.tv
Display your ads and promotions on any screen quickly and effectively with our Dooh advertising solution
Download the APP and turn your TV into a digital advertising sign
What is DOOH?
DOOH is an acronym for Digital Out Of Home advertising, also known as digital signage. It refers to the use of digital screens for advertising messages and media content on digital screens for commercial or informational purposes.
These contents are programmed and updated remotely through the use of different digital technologies providing multiple advantages over traditional signage systems, adding versatility, visibility, cost reduction and speed. Its applications are multiple but it stands out for its popularity in its use for marketing and advertising.
We must consider that the terms dooh and digital signage are practically synonymous and its use will depend on its context and environment.
DOOH software FOR shops and BUSINESSES
Dooh advertising is important because it has become an indispensable means to inform the public and attract potential customers.
The proliferation and cost reduction of technologies such as the Internet, flat screens and compact computers have favored the implementation of digital devices in many areas of economic activity previously reserved for print media. This is very evident in the advertising and communication sector, where the consumption of digital content has surpassed by far the consumption of printed media.
In this context, Publiled – Digital Signage is a dooh cloud based software designed to make available to any company the great growth potential of the irruption of dooh advertising.
dooh SOLUTION types
There are several ways to classify types of dooh solutions. The most obvious is according to the location (indoor or outdoor) because there are big differences in costs and planning when carrying out a project in outdoor or indoor locations. Let’s see the most important aspects of each type of digital signage:
Advantages of our dooh software
Increased public appeal
It allows a high customization of messages to maximize the impact of your advertising at all times. We currently have the ability to create and publish content quickly and adjust it as required by the target audience, which allows us to be dynamic and highly responsive to market and seasonal trends.
Affordable price
As a connected and easy-to-configure system, it simplifies decision making and eliminates the high costs of printed signage. Savings are made at both the production and implementation level of each campaign. This renders obsolete print or analog media that often have high costs to produce, update and distribute.
Schedulling and planning
Our dooh software allows to schedule in advance the appearance of content and assign periodic repetitions for any period of time. This coupled with the flexibility to make changes at any time means great freedom when working with digital media content.
Fast implementation
Deploying a dooh advertising campaign is a matter of seconds. Thanks to remote control and content scheduling, digital signage reduces media distribution and publishing times, providing greater agility to your communications.
High productivity
DOOH advertising allows you to create a personalized tv corporate channel in companies and businesses of all kinds. In addition to advertising and video-marketing, digital signage can convey information of all kinds: signage, safety recommendations, schedules, work orders and all kinds of content that improve the working environment.
Better brand perception
Dooh solutions increase the quality of the public’s experience and brand awareness in any retail space. Providing more and better information can create a better perception of products and brands resulting in a more memorable, engaging and higher quality shopping experience.
Turn your Smart TV into an information and advertising panel for your business.
Download the APP and turn your TV into a digital advertising sign
USE CASES FOR DOOH advertising
Dooh is mainly known for the broadcast advertising and information in digital showcases. But there are multiple applications and situations where a digital sign is very useful. Digital billboards can be used to reproduce all kinds of image, video and text content, as well as dynamic content such as weather information, news, clock, calendar and others. This is very useful for companies due to the wide range of applications and uses of our dooh solution.
AFFORDABLE DOOH software
Multiple dooh software companies offer a variety of software solutions with very different pricing. To make the right decision, users of dooh software should consider the different features and requirements.
Publiled.tv is a system designed to give its users the best value for money in the dooh market. For this we have designed a digital signage software that requires a low investment and that allows you to enjoy the most essential digital signage functions.
All this combined with an easy-to-use software GUI, optimized for all kinds of users without requiring special technical knowledge to control one or more screens.
Turn your TV into a dooh player
Publiled is designed to work with TV screens for stores. This allows a simple and economical implementation because there is a wide range of economic TV’s suitable for use as digital signs ideal for installation in stores and businesses without any problem.
Works on any Android device
Without the need of specialized hardware players (as required by many competing systems) Publiled can work with most Android, GoogleTV and Android TV devices. If you use a TV with one those operating systems you will not require any additional hardware.
No maintenance
Once Publiled is installed, you will not need to perform any maintenance tasks. The Publiled app updates automatically without user intervention just like any other mobile app. Simply turn on your screens and attract the public’s attention with attractive advertising.
IS DOOH a COST EFFECTIVE SOLUTION?
That depends largely on the chosen software and its initial investment. Taking into account that Publiled – Digital Signage is one of the lowest cost dooh solutions; this greatly facilitates the quick return on investment in digital signage.
In addition, it should be noted that the return on investment will be extended over time during the use of the system and that the operating cost while in use is really low.
With this data, it is realistic to estimate a 100% return in the first 3 and 6 months of use. However, these numbers can vary greatly depending on the needs of each client.
80% of shoppers say they have entered a store because a digital window sign caught their eye
Our brain processes visual information 60,000 times faster than text. The digital or electronic sign is the most used advertising medium in the world.
People remember 55% of an advertisement when using this digital format vs. the traditional one.
43% of users value very positively that brands install digital media to disseminate advertising information.
HOW TO GET THE MOST OUT OF YOUR Dooh DISPLAYS
If you have decided to invest in DOOH or if you are already using it, let us advise you on the best practices for content creation. This way you will have a better chance of success when designing your campaigns and getting a return on your investment.
Put yourself in your audience’s shoes
Think about the location of your screens and how much time the audience has to grasp the messages that will appear on them. Adapt the duration of your messages or campaigns to the audience’s ability to understand them for greater effectiveness.
Image quality is king
Use the best possible image quality standards for both your display and video content. Produce campaigns with production budgets that allow you to hire professional content creators who will take your brand image to the top.
Keep content relevant and up to date
Utility first
Think about the usefulness of the content and the objective of your campaign. Providing useful information adds relevance that the public will value and reward. Don’t use only entertaining or high-impact visual content, accompany it with information that adds value and can be used by the audience.
Public interaction
Provide clear and brief instructions that can result in a concrete action by the audience after they finish viewing your campaign. This will allow you to measure the effectiveness of your campaign and evaluate how to improve it.