What are programmable displays for digital signage?
Think about it, when it comes to branding, what role does image play as an information medium to grow your business?
From window displays to billboards, restaurant menu displays to moving advertisements in hotels, airports, shopping malls; the end goal is the same: to capture the attention of passersby and convert those people into customers and consumers.
Technology must also continue to evolve its commercial branding strategy. This includes updating older billboards to tell a more engaging story and with that comes commercial digital signage.
The programmable display is a vitally important tool for modern industry, as it allows you to customize the message you want to convey and tune it with the necessary data sources, creating content to make the job easier and safer with a price according to each of the needs.
The size of each display and its design vary according to the use: it can be extremely compact or gigantic, in any case, the touch screen will always be optimal thanks to the use of a very bright LED matrix, which guarantees easy reading even from the side or in poorly lit environments.
Digital signage displays are equipped with a brightness sensor, which allows the LED to adapt to the surrounding situation and always be readable.
Is it better to use screens for digital signage instead of a TV?
Not necessarily, because the publiled system allows the use of both televisions and any screen with HDMI port. However, it is important to highlight certain features that could be differentiating at the time of having your signage with screens or televisions. Publiled.TV can turn any TV into a professional digital signage screen.
Use
The first fundamental difference is in performance, i.e. the ability of a media player to run continuously.
A display is designed to ensure excellent performance with continuous and intensive operation. Its usage demand can be very high and it will have the support you require.
There are models that can operate perfectly 16, 18 and even 24 hours a day, without the risk of having a product shut down or burnt out.
With the screens, the annoying effect whereby an image transmitted for a long time remains superimposed, interfering with the transmission of new content, is eradicated.
This is a problem that could occur with normal TVs as generally they are only designed to operate for a maximum of 8 consecutive hours.
In case your business needs are not affected by this situation and you do not require too long transmission hours, the TV could work very well using the right software.
Monitor brightness
An important difference between a media player and a TV is the brightness. The brightness of digital signage monitors can range from 350 to 4000 nits.
In this sense, it is possible to have perfectly visible content in any lighting conditions and in any environment, regardless of the media.
Do you want to install your touch screen on an internal or external wall? You can have your signage in the place of your choice using a Digital Signage Cloud for Google TV display!
If you opt for a standard TV, to avoid the installation of high technology, you can count on a brightness of up to 300 nits, enough to ensure optimal visibility indoors. As long as there are no direct light sources it works well in such conditions.
Convierte tu Smart TV en un panel informativo y publicitario para tu negocio
Digital signage displays are equipped, for the most part, with anti-reflective panels.
Power consumption
It is important to mention power consumption as one of the differentiating features between a display and a TV. A media player is equipped with several systems with which it is possible to manage the brightness of the screen, turn it on and turn it off.
This way you can keep the power consumption of your Digital Signage system under control. Remember that many products have an integrated sensor that automatically calculates the amount of light in the environment and also calibrates the brightness accordingly.
Remember that a TV screen, although it does not have this type of technology, can be used without problem for several hours a day.
Design differences
A digital signage display has a compact, ultra-slim design. This saves space and eliminates distractions that would prevent customers from focusing on the only thing that really matters: your content.
A television could work perfectly well if your business objectives are not affected by the size and design they possess.
Durability
Signage displays are designed to resist and last over time. Most of them have a temperature management system that prevents them from overheating.
Some resist dust and water splashes and others can even be exposed to direct sunlight for long periods of time.
While a television does not have the technology of a screen, it can help you in short meetings or video playback for short periods of time.
Our customers can use both TVs and screens and benefit from our service.
Types of programmable screens for digital signage.
OUTDOOR LED SCREENS
With the rapid development of digital technology, outdoor full color LED display plays a vital role in the field of advertising media.
Using this type of display, the high-definition, full-color outdoor image quality helps your company to promote the visual impact of the masses more comprehensively, convey information quickly and attract more customers.
LED BILLBOARDS
Conventional billboards were limited to simply creating prefabricated content; but LED billboards offer a new style of advertising that transcends a wall and better positions brands.
INDOOR LED DISPLAYS
This type of indoor display is designed for viewing at a short distance, so that with its use, you can enjoy beautiful images with unparalleled size and image quality.
In recent years, an increasing number of companies are installing LED signage in office entrances, reception rooms, conference rooms, etc.
It is also used as a medium for sharing information within the company and for transmitting corporate public relations videos for clients.
Convierte tu Smart TV en un panel informativo y publicitario para tu negocio
LARGE LED SCREENS
Opting for giant LED screens is to opt for versatility and efficiency of a multimedia player of great impact, since they can be used in numerous economic sectors and for a good number of uses ranging from advertising purposes, concerts, broadcasting of sporting events, film projection.
The content that can be projected and the multiple uses of giant LED screens make them a very effective and large-format communication medium.
Not all illuminated signs are LED signs. Unlike conventional illuminated signs, with the development of science and technology, blue light-emitting diodes have been effectively implemented.
Unlike regular signs, LED signs and banners are highly visible because they use LED light and stand out wherever they are installed.
It is friendly to the human body and the environment because it contains almost no infrared or ultraviolet rays, and since it emits light in wavelengths that are difficult for insects to see, it is difficult for insects to approach.
ADVERTISING TOTEMS
Totem signs are generally rectangular devices, which are usually placed at the entrance of a commercial or industrial site as a marketing strategy.
It is a kind of billboard, a very common advertising device and currently very useful to have higher consumption rates.
LCD SCREENS FOR PROFESSIONAL USE
A liquid crystal display (LCD) has multiple shutters on the surface of the light source, and uses the optical properties of liquid crystals to display images by opening and closing the shutters in various patterns.
It is a high-end digital signage android display that provides a resolution rarely seen before.
Nowadays, advertising flag banners are a convenient sales promotion tool for public relations of any company’s products; in their LED version, they are often used at events, showrooms, stores, etc.
They have excellent connectivity and allow an ideal orientation for the product being promoted, in a relatively small space.